Size once
A big-breed puppy can be four times his size by eighteen months. Buy a bed for the puppy in front of you and you buy again at six months, and again at a year. Size for the grown dog and one bed sees him from puppy to senior.
PAST
St. Jacobs Farmers' Market
A stall at the market with all four sizes out. Nobody there is shopping for a dog bed, which turns out to be the useful part.
WHERE
St. Jacobs Farmers' Market, Waterloo
WHAT IT WAS
Market stall
WHAT WE TOOK
All four sizes
THE PACE
Fast. Market crowds do not stop long.
PHOTOGRAPH
01
Thirty seconds, not five minutes
Breed and age, then the size. Anything longer and the crowd has moved on.
02
All four sizes out
The gap between Medium and Large is obvious standing up, and invisible on a screen.
03
Nothing to buy
The size answer is free, and it stays free if you buy somewhere else.
What we did.
A stall at the market with all four sizes out. Market crowds move fast, so the sizing conversation had to be quick: breed, age, and the answer.
What a market teaches you that a website cannot.
Nobody at a farmers' market is shopping for a dog bed. They are buying bread. That forces you to say the useful thing first and the selling thing never, and it is where the free sizing service came from in the first place.
Where we'll be next
We take a bed to markets and parks around southern Ontario. Come and put your dog on one.
WHO WE ARE
One bed for big dogs, from puppy to senior.
We are Bruno & Co., a small team in Kitchener, Ontario, and we make one thing: a three-layer orthopedic bed for big dogs, in four sizes. It is designed by us in Kitchener and made to our specification by our manufacturing partner.
What is actually inside it
Three layers, not one bag of stuffing. A memory foam top that takes his shape, a cooling gel layer under it, and a firm base - the layer that decides whether he can feel the floor. Three inches of foam on Small and Medium, four on Large and Extra Large. The whole cover unzips, bolsters included.
30 nights to try it
Every bed comes with a 30-night trial, 100% money back, for any reason, size included. Before you order, tell us his breed and his age and we will work out the size he grows into, free, whether you buy from us or not.
